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Over 150 exhibitors from Japan to showcase new products at HANNOVER MESSE Print E-mail
Written by Hari   
Tuesday, 04 March 2008
Partner Country Japan to present new developments in robotics, environmental technology, energy technology, nanotechnology and microtechnology and focuses on intensifying bilateral R&D cooperation agreements. Expansion of German-Japanese trade relations and global contact forum. LED Valley: Investors wanted for world's largest LED production facility Hannover. Its inhabitable land mass is relatively small. Of its 377,835 square kilometers, 73 percent is covered with mountain ranges and only one sixth of the land can be farmed. But when it comes to cutting-edge industrial technologies such as humanoid, micro and large-scale industrial robots and the latest medical technology, navigation systems, energy and environmental technologies, Japan - the official Partner Country at HANNOVER MESSE 2008 (the Hannover Fair) - is a true giant. And as one of the leading industrial nations, it is one step ahead of the rest of the world in many sectors - including robot technology. Indeed, Japan is the world's largest robot exporter. The country had an impressive 356,500 industrial robots in action at the end of 2004, while the figure for the U.S. was a lowly 122,000. Japan's gross domestic product (GDP) of 4,463.6 billion U.S. dollars (around EUR 3,049 billion) puts it in second place, immediately after the U.S., and it is the world leader in R&D investment.

Top exhibitors will be presenting robots that make life easier, as well as fiber optic plates, steel belts and solar batteries.

Taking "Cooperation through innovation" as its theme, the Partner Country will be showcasing up to 150 exhibitors on a display space of 3,500 square meters over the period 21 to 25 April. The central Japanese stand, spanning 1,700 square meters, will be located in the flagship "Research & Technology" show in Hall 2. It will provide a platform from which a whole host of Japanese companies can present their products. Kankyo Kaihatsu Kogyo Co., Ltd. from Hokkaido will be demonstrating a carbon-neutral method of recycling used oil filters. The Hamamatsu Consortium, with companies from Shizuoka and Osaka, will be focusing on products such as fiber optic plates, DYMCO Ltd. from Kanagawa will be showcasing steel belts, and the National Institute of Advanced Industrial Science and Technology (AIST) will profile 30 state-of-the-art products, including "amenity robots", designed to make life easier, and environmentally friendly clay-based gaskets and solar batteries.

Excellent response to invitation from German Federal Chancellor Angela Merkel

The enthusiasm of Japanese exhibitors is also due to German Federal Chancellor Angela Merkel, who in January 2007 personally invited Japan to be the Partner Country for HANNOVER MESSE 2008. On her subsequent visit to Japan, she underlined her wish to see closer collaboration between Japan and Europe: "If we build closer ties in R&D, we will have the opportunity to set global standards that will enable us to launch new products onto markets."

Partner Country Japan is hoping that HANNOVER MESSE 2008 will generate greater interest from industry and the media, particularly for Japanese SMEs with their cutting-edge technologies. "This will raise the global profile of Japanese SMEs and help create business alliances on the global market," explains Yasuo Hayashi, CEO of the Japan External Trade Organization (JETRO).

Japanese economics minister Akira Amari highlights a further key topic at HANNOVER MESSE 2008: "Our participation in 2008 will focus, among other things, on environmental technology, particularly in energy efficiency and recycling. We are convinced Japan's cutting-edge technologies in this area can make a vital contribution to climate protection and a more stable and cost-effective energy supply."

Energy efficiency high up the agenda in Japan, too - from the small wind power system to the world's largest LED production facility

The importance of energy in Japan can be seen in Hall 27 at HANNOVER MESSE 2008, where Japanese exhibitors such as Sharp Corporation, Mitsubishi Electric Corporation and Nippon Oil Corporation will be represented on an area of 1,400 square meters. Yokogawa Electric Corporation, a leading manufacturer of measuring technology, will be unveiling new systems for environmentally friendly production lines. Nippon Oil Corporation will be profiling the world's first commercialized fuel cell system for the household, operated using liquid gas and petroleum. The New Energy and Industrial Technology Development Organization (NEDO) will be presenting a small wind power system, while Toyota Motor Corporation is showcasing a hybrid vehicle with a fuel cell and a plug-in hybrid vehicle created in collaboration with German research institutes. One of the highlights from Sharp Corporation will be a giant ultra-thin LCD T.V. that consumes over 75 percent less energy per square inch.

Japan - world leader in solar cell production

Japan also boasts an impressive record in energy efficiency and for years has been the world leader in solar cell production. Japanese companies are also at the top of their game in fuel cell technology, power plant construction and pipeline technology. The Japanese Ministry of Economics is using an initiative launched in January 2007 to boost the use of renewable energies and thereby reduce the country's reliance on oil and gas imports. Its aim is for renewable energies to supply 16 billion kilowatt hours of electricity a year by the end of 2014. This is set against the 5.6 billion kilowatt hours of electricity generated from renewables in 2005.

Tokushima Prefecture (Hall 2, Stand D61) is already preparing the next master stroke in energy efficiency in the form of "LED Valley Tokushima", which it intends to develop into the world's largest LED production location. This project, which involves close collaboration between universities, industry and local companies and is planned to be in place by 2015, has been funded to the tune of EUR 25 million. LEDs (light-emitting diodes) are considered to be particularly green sources of light as they combine low energy consumption with an especially long service life.

Japanese companies produce more than half of all white LEDs. Nichia Corporation, which will be presenting its latest LED products in Hall 2, Stand D61 (on the first exhibitor list as the 29th company under R & D), has provided the following interesting figures. The total energy consumption used for lighting in Japan in 2003 was around 2,280 terawatt hours (TWh). 1,080 TWh of this was consumed by light bulbs (13 lumens/W). By using just LEDs, this figure could be reduced to a mere 140 TWh for the same light output. Japan could therefore have saved 940 TWh of energy, which would have meant 550 million fewer tons of carbon dioxide emitted into the environment.

Nichia Corporation has already put down roots in Tokushima Prefecture and enjoys a leading position in LED production in Japan. The company has a 34 percent share of the global market in white LEDs. As well as Nichia Corporation, 37 other companies are already located there, all offering LED-related products, ranging from materials to machines and analysis devices.

Investors take note - Japan's economy is growing at two percent per year. ­The focus of the Partner Country's presentation is on attracting investors and companies

"No country is associated with the concept of innovation like Japan. That's why we're expecting to see lots of new ideas for the global market from its exhibitors. HANNOVER MESSE 2008 offers an excellent platform for exhibitors from all over the world to make key contacts with Japan," says Wolfgang Pech, Senior Vice President of HANNOVER MESSE.

The Japanese economy is in the ascendant and therefore particularly attractive to investors. Exports rose to around 647 billion U.S. dollars (around EUR 442 billion) in 2006, up 8.2 percent on the previous year. In the same period, imports climbed 11.7 percent to some 580 billion U.S. dollars (around EUR 396 billion). Economists forecast that Japan will enjoy average annual growth of two percent for the next few years.
Last Updated ( Tuesday, 04 March 2008 )
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