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Home arrow Automotive arrow Eicher to spend Rs 25 crore on capacity expansion of Royal Enfield plant
Eicher to spend Rs 25 crore on capacity expansion of Royal Enfield plant Print E-mail
Written by Ganesh   
Friday, 20 June 2008
Thiruvottiyur plant capacity to be increased by 20,000 units

Chennai: Eicher Motors Ltd will expand the production capacity at its Thiruvottiyur plant- Royal Enfield division by 20,000 units. The capacity expansion from the existing 40,000 units a year to 60,000 units a year will be done in the next two years.

R.L. Ravichandran, CEO, Royal Enfield, said that the company would be investing Rs 25 crore for the expansion. The additional production capacity is expected to be in place by 2010-2011.

Unit Construction Engine - Royal Enfield premieres the Thunderbird Twinspark unveils the engines of future growth

With the launch of the Thunderbird Twinspark 350cc, Royal Enfield has engineered a progressive refinement in the art of motorcycling. Blending the imperial with the practical, the new Thunderbird is Royal Enfield’s first - amongst a series of models - to feature the evolutionary Unit Construction Engine.

The Unit construction engine (UCE) marks a dramatic shift in the traditional Royal Enfield engine architecture. While the traditional Royal Enfield engine is distinguished by an external clutch and gearbox; in the UCE, both these elements are integrated within a common crankcase space. Therefore, this new Royal Enfield engine is more compact and offer benefits of reduced transmission losses, reduced friction, lower maintenance and higher reliability. This platform literally is the ‘engine of future growth’.

Addressing the enthused gathering, R.L. Ravichandran, CEO, Royal Enfield, said, “With the launch of Thunderbird Twinspark 350cc, Royal Enfield is absolutely primed for the entry of the UCE in the domestic markets. By 2010, India will have other such twinspark models including the Machismo, Electra and the Bullet 350. For the international markets, we are currently test marketing the Bullet Electra EFI and in November this year, the UCE 500 EFI, will be unveiled at auto shows in Cologne and Birmingham. Not only will the new model be comparatively more powerful, technically advanced and environment friendly but it will also sport an authentic classic look that reflects original British motorcycle styling. With the 500cc version of the UCE that powers the Bullet Electra EFI, Royal Enfield becomes the first two-wheeler manufacturer in India to produce and sell a Euro-III compliant motorcycle.”

Speaking on the occasion, Siddhartha Lal, MD & CEO, Eicher Motors said, “We have been working on twinspark technology for our type of motorcycle architecture since the late-90's and have found it suitable for mass-production with our new engine platform. All the factors which have made the Thunderbird the favorite that it already is have been retained or improved in the new Thunderbird.

The new Thunderbird incorporates hydraulic tappets - which is a first in India and new lean-burn combustion technology with two spark plugs which gives class-leading power, torque and fuel-efficiency. Moreover, the long-stroke and engine construction ensure that the distinctive beat and cruising
characteristic are further enhanced. Add to this the twin benefits of improved performance and engine efficiency and you have a package that is hard to beat in terms of pure riding pleasure and visual delight. Undoubtedly, the Thunderbird Twinspark goes beyond the envelope of ordinary commuting to present itself as a real motorcycle.”

About Royal Enfield:

Royal Enfield Motor Cycles has been a pioneer of clean four-stroke technology in India from 1955. It is one of the oldest motorcycle companies in the world and a division of Eicher Motors Limited. (www.eicherworld.com)

With a manufacturing base at Chennai, India, the Company today offers a variety of models catering to the needs of the traditional segments, the enthusiasts, the leisure bikers and the urban youth.

Royal Enfield brand stores allow for pre-purchase product intimacy and understanding of its motorcycles, thereby offering a unique motorcycling experience to all customers by bringing alive integrated brand values.

Royal Enfield’s domestic product line-up includes Bullet 350, Bullet Electra, Bullet Electra 5S, Bullet Machismo and the Thunderbird Twinspark 350cc. Internationally, its motorcycles are exported to over 25 countries including USA, Japan, UK and several European countries.

Royal Enfield also organizes and supports many enthusiast activities, events and rides across the country, more prominently; the Rider Mania - an annual gathering of Royal Enfield riders from all over the country and the Himalayan Odyssey - the largest motorcycle ride over some of the toughest roads and highest mountain passes in the region of Himachal and Ladakh. www.royalenfield.com

 
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