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Premiere of ENERGY INDIA - Deutsche Messe brings energy themes to India Print E-mail
Written by Vijay   
Friday, 11 July 2008
From 10 to 13 December, Bangalore will be hosting ENERGY INDIA and three other trade fairs themed around automation, intralogistics and power transmission and control

Bangalore: India's economy is booming. Home to more than a billion people, the country is developing at blistering speed and ranks alongside China as one of the most promising markets on the planet. Reason enough for Deutsche Messe to step up its activities on the Subcontinent with a cluster of four trade fairs. Held from 10 to 13 December this year, the fairs share a complementary focus on the latest trends in industrial technology.

"Bangalore epitomizes India's economic success story," explains Dr. Andreas Gruchow, Deutsche Messe's Senior Vice President in charge of the company's overseas trade fair business. "It is one of the country's most highly developed economic centers, a fact that makes it especially attractive for international companies. Our trade fairs provide an excellent platform for businesses seeking to gain a foothold in India."

Premiere of ENERGY INDIA - Indian government looks to renewables

ENERGY INDIA is the newcomer to Deutsche Messe's India trade fair cluster. Its energy themes are a perfect fit for the industrial content carried by the other three fairs, MDA INDIA, CeMAT INDIA and IA INDIA, which premiered successfully in 2007. India needs to develop efficient energy supply solutions in pace with demand if it is to continue to enjoy steady economic growth. The country plans to increase its conventional generation capacity by more than 100 gigawatts - nearly 80 percent - by 2012. It also plans to increase the renewable share of its overall energy mix from 7 percent to 10 percent by 2010, and 20 percent by 2020 - for which it is increasingly looking to private investors. In order to attract these investors, India is currently considering introducing long-term tax and depreciation concessions, as well as tradable eco-power certificates similar to the Kyoto emissions certificates currently traded around the world. India's primary focus in the renewables segment is on wind power, which is expected to account for some 60 percent of the extra 12 gigawatts of renewable generation capacity planned between now and 2012. Ernst & Young rates India as one of the fastest-growing markets for renewables.

New to CeMAT INDIA: contract logistics and fresh logistics

Demand for industrial trucks, forklifts, hoisting gear, cranes, software and materials handling and warehousing systems is especially strong on the Indian logistics market. The market is enjoying annual growth rates of 20 to 30 percent and its annual sales volume is expected to reach 140 billion euros by 2015. This year's CeMAT INDIA, the International Trade Fair for Intralogistics, will feature the new keynote themes of "Contract Logistics" and Fresh Logistics." The fair is expected to attract more than 180 exhibitors, significantly up from the 150 who made its 2007 premiere such a spectacular success. The new "Fresh Logistics" display area has a strong focus on cool chain logistics, currently a very lucrative market in India, with industry analysts predicting some 1.2 billion euros of capital investment in the coming years.

India tends to be lacking in infrastructure, a fact that makes its logistics costs very high by international standards. Consequently, access to highly functional logistics systems is becoming an increasingly important competitive factor. Which is why more and more Indian companies are outsourcing their logistics functions to external providers who provide transport plus a range of services, such as packaging, labeling, billing and tracking. These third party logistics providers will be able to secure maximum exposure for their service offerings at the "Contract Logistics" pavilion at this year's CeMAT INDIA.

IA INDIA - more automation technology buyers from new sectors

Statistics put out by the German Office for Foreign Trade (bfai) show that India's processing industry is growing by around 11 percent annually as more and more international corporations relocate to the Subcontinent. This growing competition means that many manufacturers in India's key export industries - such as the automotive and subcontracting industry and the foodstuffs, packaging and consumer goods industries - are under pressure to invest significantly in production automation equipment and software. For example, these industries spent an estimated 2 billion US dollars (1.3 billion euros) on automation technology in 2007, a figure that is forecast to grow by 7 percent annually through until 2012. In addition, new buyers of automation technology are to be found in the IT and communications sector, the semiconductor industry, the energy sector and the aircraft components manufacturing sector. Perfect timing for IA INDIA, the International Trade Fair for Process and Production Automation and Industrial Building Automation, which profiles all the latest trends in automation technology, from electricity generators to industrial robots. IA INDIA is also a powerful international lead-generation platform. The show fielded an impressive 131 exhibitors from 12 nations at its 2007 premiere, and is this year expected to feature around 150 exhibitors from India and abroad. Overall demand in India's automation technology sector is forecast to grow by 25 percent annually.

MDA INDIA - tapping into strong demand for power transmission and control technology

India's demand for power transmission/fluid power and advanced control systems is growing by 20 percent annually on the back of its steady transition to automated production processes. A massive 75 percent of this demand is being met from imports, making India an extremely attractive market for international providers. At its 2007 premiere, MDA INDIA, the International Trade Fair for Motion Drive and Automation, featured the latest in electric, mechanical, hydraulic and pneumatic power transmission products, components and systems from a total of 219 exhibitors. This year, the show will have 250 exhibitors and take up 8,000 square meters (over 86,100 sq. ft) of display space. As in 2007, the exhibitor line-up includes German drive, control and motion specialist Bosch Rexroth AG. Markus Schwab, Bosch Rexroth's manager for trade fair-based marketing in Asia: "MDA INDIA is part of our strategy for developing our presence in the growth market of India. Our exhibits include systems and components for automation and fluid power. Last year's premiere was everything we expected, attracting 300 visitors to our pavilion over the four-day period. This year we'd like to make even more visitor contacts. MDA India is an excellent platform for showcasing our entire product range."

Job & Career Center: openings for career-starters; new networks and career opportunities for skilled professionals

Businesses and visitors at the trade fairs will also benefit from the Job & Career Center. One of the biggest challenges of doing business in India is finding skilled labor - whether it's suitably qualified career-starters or seasoned professionals. The Job & Career Center provides professional recruitment support, matching employers with trained specialists and university graduates. It is the perfect setting for recruitment interviews, building networks and making key contacts.

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