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New Holland Tractors to make large investments for Indian Facility expansion Print E-mail
Written by Vijay   
Tuesday, 29 July 2008
New Holland Tractors Achieves 100,000th Tractor Rollout Milestone at its Indian Plant

Mumbai: New Holland Agriculture, the world's leading manufacturer of agricultural machinery and a part of CNH Global N.V. (NYSE:CNH), a majority-owned subsidiary of Fiat Group (FIA.MI), rolled out its 100,000th tractor at its New Holland Tractors facility, near New Delhi.

"We are investing in expanding this manufacturing facility in the production of a new drive line and axles." - Franco Fusignani, CNH International.

Addressing the gathering on this occasion, Franco Fusignani, CNH International, said "When our first tractor in India was rolled out in 1998 I was here, and today we have reached a production milestone of 100,000 tractors from this facility, with a New Holland 5500, two-wheel-drive tractor. This achievement is a great event for all the Indian team and reflects the growing preference by our customers in India and around the world as well as the continuous commitment of our company. We would like to thank all our customers for their continuing confidence on our brand products. We are committed to contribute substantially to agricultural mechanization in India. To take this commitment further we are investing in expanding this manufacturing facility in the production of a new drive line and axles."

About New Holland Plant

The New Holland plant is the most modern tractor factory in India. Its Research & Development centre is both the heart of innovation and a solid guarantee for international and domestic customers. The plant takes advantage of a number of advanced features. It has a CED (Cathodic Electro Deposition) painting system for the sheet metal components –a first in the Indian tractor industry – giving excellent finish and durability. It has sophisticated high-speed machining centres for machining critical castings and components to very close tolerances. The assembly lines represents the very latest solution for ensuring high quality and productivity. New Holland has also implemented and integrated a Supply Chain ERP system, which gives extremely flexible and controlled material management.

The New Holland plant employs over 700 employees. All production staff and workers are technically qualified, and many of them have been trained in New Holland plants abroad to ensure international standards of quality and productivity.

"India will become more and more a source for 35 -80 horsepower range of tractors for CNH -- not only for the domestic market, but also for export," said Fusignani. "Investment will also be done to strengthen our customer support system. We will set up a new spare parts depot in India to serve the customers by offering easy availability of spare parts."

Commenting on the new investment, Mario Gasparri, Business Leader – CNH Asia Pacific & Managing Director, New Holland India, said, "We have always maintained our focus on providing products that are suited for specific customer applications and to fulfil the need of Indian farmers. With this investment, we will introduce superior technology products in India in the coming months to contribute to agricultural mechanization in that country. In addition to tractors, the company is now promoting in the country other agricultural equipments like sugarcane harvesters, balers, mowers and choppers."

The company feels that Indian agriculture is on an upswing and agricultural mechanization is the only way to realize the sector's true potential. New Holland Tractors, with decades of experience across various countries, and a brand with over 100 years of leadership, innovation and recognition around the world, has been providing the complete solution to the Indian farmers to help them to develop their business, improve their productivity.

"The company has been registering significant growth ever since its entry in the Indian market." Rakesh Jinsi, Business Director - India operations, added "Last year in spite of the industry being flat, New Holland India has managed to grow by 38 percent with respect to the previous year, further increasing its market share.

New Holland India also has assisted its customers with tailored financial solutions, facilitating easy and convenient purchase of its products through attractive finance schemes from its retail financing links with all leading nationalized and private banks across the country."

Thanks the their superior quality and performances, New Holland India products represent a key reference for the customers.

About New Holland Tractors India

New Holland India today offers an extensive range of products spanning 35-80 horsepower segments. New Holland product range includes New Holland 3030 NX (35 horsepower), New Holland 3130 NX (40 horsepower Category), New Holland 3230 NX (45 horsepower category), New Holland 3600 (50 horsepower category), New Holland 3630 TX+ (55 horsepower) and New Holland 5500 (55 horsepower) and 7500(75 horsepower) both in 2- wheel and 4-wheel-drive version.

The ISO 9001:2000 certification and the ISO 14001 one are certifications of the quality standards achieved by the plant. With an expandable capacity to manufacture above 30,000 tractors per annum, the plant is the latest amongst the several New Holland manufacturing sites built around the world. Today, New Holland India exports tractors to over 50 countries in Asia, Middle East, Africa, Australia, North America and Latin America. New Holland India counts on a strong network of more than 400 dealers spread across the country.

About CNH

CNH is a world leader in the agricultural and construction equipment businesses. Supported by more than 11,000 dealers in 160 countries, CNH brings together the knowledge and heritage of its Case and New Holland brand families with the strength and resources of its worldwide commercial, industrial, product support and finance organizations. CNH Global N.V., whose stock is listed at the New York Stock Exchange (NYSE:CNH), is a majority-owned subsidiary of Fiat S.p.A. (FIA.MI). More information about CNH and its Case and New Holland products can be found online at www.cnh.com

New Holland Agriculture:

New Holland Agriculture is a global manufacturer and seller of agricultural equipment. Its reputation is built on the success of its customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals, who can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture.

A highly professional global dealer network and New Holland's commitment to excellence guarantee the ultimate customer experience for every customer. More information can be found online at www.newholland.com New Holland is a division of CNH Global N.V. (NYSE: CNH), a majority-owned subsidiary of Fiat S.p.A (FIA.MI).

Last Updated ( Tuesday, 29 July 2008 )
 
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