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Home arrow News arrow Power and Energy arrow Hannover set to put a major spin on wind energy
Hannover set to put a major spin on wind energy Print E-mail
Written by Vijay   
Wednesday, 10 September 2008

Full industry support for new leading wind-sector tradeshow at HANNOVER MESSE 2009

 Hannover. Wind 2009 is taking shape. Thanks to strong wind-sector support for the fair, exhibitor registration levels are already exceeding expectations. The industry's positive response to the new location in Hall 27 (the 'Energy Mix' hall) has no doubt also made a positive contribution. "Wind ranks among the most promising new tradeshows mounted by HANNOVER MESSE in recent years.

Staged alongside the Energy show, it is shaping up to be an absoluter visitor-magnet", says Oliver Frese, who is in charge of organizing the individual energy-sector tradeshows at HANNOVER MESSE. The flagship Wind tradeshow will be opening its doors for the first time from 20 to 24 April 2009. And the conditions for making it a successful event in its own right couldn't be better, thanks to a booming world market for wind generation technology.

"No other industry can boast such excellent future prospects: the wind sector has recorded growth rates of over 30 percent for the last three years in a row", says Thorsten Herdan, Managing Director of the VDMA Power Systems Association. "And for the next five years we also expect consistently strong annual growth of around 20 percent. According to a DEWI GmbH forecast, worldwide installation of new wind generation capacity could amount to some 100,000 MW in 2017 - the equivalent of well over 100 billion euros-worth of capital investment. A significant portion of this amount will be spent on technology 'Made in Germany'. Given its fast-growing significance in the industry, wind technology needs to be positioned strongly alongside all other key conventional and renewable generation solutions. Wind, Hannover Messe's new leading tradeshow, is an ideal platform in this regard."

The HANNOVER FAIR, with its four flagship energy-sector tradeshows - Energy, Power Plant Technology, Pipeline Technology and Wind - is the only exhibition platform worldwide that presents the full spectrum of energy-sector themes and technologies in one place at one time and explores synergies between them. Hannover is where the latest technologies that will ensure a secure, efficient, sustainable and competitive future energy mix are unveiled to a wide international audience. In 2008, some 100,000 visitors, of whom over 90 percent were trade professionals and around 25 percent from beyond Germany, converged on Hannover's highly successful, specialist energy-sector exhibitions. Not surprisingly, the Hannover-based shows also enjoy the support of Germany's Wind Energy Association (BWE). "Our industry exports 80 percent of its production. Maintaining that kind of performance necessitates a successful exhibition platform that puts the industry in touch with key domestic and foreign-based investors. Its ability to broker high-level dialogue between policymakers and private sector companies is another key strength of the HANNOVER FAIR - which is why our association will continue to support the Hannover exhibition center in future", explains BWE President Hermann Albers.

Wind is the ideal platform for profiling wind generation technology in the context of the entire energy value chain, including conventional generation solutions. HANNOVER MESSE attracts a broad audience comprising manufacturers, subcontractors, power station operators, utilities and end consumers.

Felix Losada, deputy head of corporate communications at Nordex AG, confirms the appeal of the tradeshow to exhibitors: "Wind is the successful outcome of HANNOVER MESSE's efforts to devise and implement a promising trade fair concept for the entire wind energy sector. For the first time, the global wind industry can reap the benefits of a dedicated industrial fair that caters for the full spectrum of companies - from subcontractors to big name manufacturers. In 2009, Nordex AG will be mounting its exhibit in Hall 27 at the Wind show in Hannover, which is staged biennially, alternating with HusumWindEnergy, where we are also represented. With exports running at 90 percent of our total sales, we regard Wind as the ideal shop window for our 'Made in Germany' wind technology."

Wind also explores the complex issues surrounding the integration of wind generation technology into the overall energy mix, with a broad range of solutions being exhibited in specialty areas, such as grid stability, grid expansion, base load supply security and storage options. The main display categories at Wind include plant engineering, components and services.

Hall 27 will feature all the key generation technologies, being home not only to the Wind show but also to Power Plant Technology, the leading trade fair for power plant design, construction, operation and maintenance. And the Hall's close proximity to Motion, Drive and Automation - the leading trade fair for power transmission and control - will furthermore give visitors to the Hannover showgrounds a unique overview of the entire wind energy value chain. Additional synergies result from the adjoining SurfaceTechnology, Subcontracting, ComVac (compressed air and vacuum technology) and Industrial Automation tradeshows.

Together with the German Wind Energy Association and the Power Systems Association within the VDMA (German Engineering Federation), Deutsche Messe AG plans to systematically grow and develop its new showcase. Wind in Hannover will be staged biennially, alternating with HusumWindEnergy (9 to 13 September 2008). Deutsche Messe has been working closely with the Messe Husum trade fair company since 2003.

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