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New Dimensions and challenges for Total Quality Management Print E-mail
Written by Arjun   
Friday, 07 November 2008
Tinplate Company of India wins CII-EXIM Bank Prize for 2008

Bangalore: “Welcome To The Brave New World” was the wake up call for the Indian Industry given by Mr Venu Srinivasan, Vice President, CII and CMD TVS Motor Company speaking at the inaugural session of CII’s 16th Quality Summit with the theme “India@75: The Quality Dimension” at Bangalore.

Mr. Srinivasan said that the present world stood at a defining moment with significant changes having global impact; the new US President and the financial crisis of a magnitude not seen since World War II. “The change is going to be painful and challenging”, said Mr. Srinivasan.

CII IQ 16th Quality Summit- Day 1: Mr Bhushen Raina, MD and Mr Ranjit Sinha, Chief, Business Excellence, The Tinplate Co. of India Ltd. receiving the Prize of the CII-EXIM Bank Award for Business Excellence, 2008 from Mr T C Venkat Subramanian, CMD, EXIM Bank of India.He suggested that TQM needed to be more inclusive and expand to encompass areas that had not been explicitly focused such as Strategy formation and deployment, Innovation, Brand Creation and   Leadership & people development.

Enumerating five dimensions of strategy, he said that a shift from conventional to value creation was required. The new value creation strategy needed conditions to be shaped, customer value rather than competition to be the benchmark, mass and commonalities targeted rather than focusing on differences , asking what needed to be done without being conditioned by constraints of assets and capabilities as opposed to the conventional strategy of leveraging assets and capabilities as well as seeking solutions to what products and services the customer required  rather than being determined by industry boundaries.

He emphasized on the need for innovation in business models and creating new customer needs. “TQM needs to understand Brand Creation differently, since evaluation of the brand is not completely scientific” he said. In the case of brand creation, companies needed to define markets through their vision rather than focus on competition thereby differentiating the products in the minds of the prospects.

He also cautioned that companies needed to have appropriate strategies to attract and retain talent. Unlike far-eastern countries like Japan and China, where people served single employers in a life-time, in India, frequent job changes, as in the west, was normal. Hence, attracting and retaining talent, creating an in-house leadership pipeline were some of the challenges that had to be overcome by Indian companies.

In his welcome address, CII Past President and Vice Chairman, Sanmar Group, Mr N Kumar said that over the years the CII Institute of Quality has taken a lead role in bringing world class operating philosophies and practices to India. TQM, TPM, Six Sigma enabled Indian Industry to improve productivity, enlarge focus from Product Quality to Organization-wide Quality, go beyond conformance and aim for Excellence.

Mr. T C Venkat Subramanian, Chairman and Managing Director of EXIM Bank of India also addressed the inaugural plenary session. “During the last 14 years since CII and EXIM Bank of India came together, India and the world have changed significantly. We are facing new challenges and having new opportunities. As we look ahead in to the next 15 years, we see India becoming a global leader in the true sense, just not measured only in terms of economic development but also in Technological, Social, Moral Values and Arts and Culture. This can be made possible only when individuals and organizations in the country set the same goals for themselves. CII’s vision of India@75 captures this very well,” he said.

The closing remarks were made by Mr N. Srinivasan, former Director General CII and Special Advisor CII IQ who explained how each of the speakers had in their own way underscored the various facets of Quality.

The results of the CII-EXIM Bank Award for Business Excellence 2008 were also announced where 50 companies were recognized in the various categories.

The Tinplate Company of India Ltd. won the prestigious Prize for 2008. 4 Small and Medium Businesses and 8 large organizations won the Commendation for Significant Achievement Certificates while 10 companies from the Small and Medium Businesses and 27 large organizations won Commendation for Strong Commitment to Excel  Certificates.

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