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Home arrow News arrow Business News arrow Ashley Design & Engineering Services re-christened as 'Defiance Technologies'
Ashley Design & Engineering Services re-christened as 'Defiance Technologies' Print E-mail
Written by Ganesh   
Thursday, 27 November 2008
Targeting Indian aerospace sector for testing various aircraft components

New Delhi: Ashley Design & Engineering Services (ADES) which has been active in the design and engineering space for the last two years, has been re-christened 'Defiance Technologies'.

Detroit-based Defiance Testing & Engineering, a leading and trusted name in the domain of testing in the US, was acquired by Ashok Leyland in 2007 for around US$ 17 million. The synergy between the two is set to provide the thrust for the new trajectory of growth chartered out for the two entities.

With international majors, many of whom are already Defiance Testing & Engineering's global customers, enlarging their manufacturing footprints and increasingly seeking testing support closer to hand, plans are afoot to replicate Defiance Testing & Engineering's testing capabilities in India, to start with.

Hinduja Automotive Ltd, executive vice-chairman, V. Sumantran said that the company plans to set up a Testing facility in Tamil Nadu soon and that talks were on for acquiring land in Chennai. Customers in India also stand to gain from the superior testing capabilities, highly skilled manpower and problem-shooting expertise of Defiance Testing & Engineering.

The combined Defiance operations now have a team of qualified professionals numbering around 300 with core skills in product design, validation product and process engineering for automotive and other industrial products and systems. The company plans to recruit more candidates for its new operations.

Future growth plans are built on planned diversification beyond automotive, into new domains such as aerospace, off-highway equipment and high-tech industries and geographical expansion into Europe and China.

The re-branding aims to leverage the considerable brand value, recognition and salience that the Defiance brand enjoys globally and present a unified and enriched brand promise to clients both in India and overseas.

The Defiance brand now stands for the global capability to deliver an enlarged range of services: design, engineering, prototyping, testing and validation, combining the complimentary skill-sets of Defiance Technologies and Defiance Testing & Engineering.

Defiance Technologies offers virtual engineering services right from basic design to high end predictive analysis, sought by automotive and aerospace customers for their collaborative product development environment. Integrating geometric models, with simulations, optimization and decision making tools, virtual engineering reduces design time for optimized solutions.

Last Updated ( Friday, 03 July 2009 )
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