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MACHINIST - Godrej Group showcases aerospace capabilities as part of strategic initiatives

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Godrej Group showcases aerospace capabilities as part of strategic initiatives
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Written by Ganesh   
Friday, 15 May 2009

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Mumbai : The Godrej group has showcased its expertise in the Aerospace sector as part of its strategic initiative to expand the application of its technological knowledge across the group’s portfolio of businesses.

In order to enable the Aerospace team will work on specific innovation projects with other technology dependent businesses such as consumer appliances, advanced security systems and durables, a cross-category, cross functional mechanism has been set up within the organization.

Tanya Dubash, Executive Director and President (Marketing), Godrej; Navroze Godrej, Manager, Projects, Godrej & Boyce; and S. M. Vaidya, Vice President and Business Head, Precision Components & Systems Division unveil the new identity for Godrej's Aerospace capabilities'."When we defined a strategic framework for the Godrej vision, our Aerospace expertise that resides in Godrej and Boyce’s Precision Component Systems business, was elected as a key capability given the implications it has for our other consumer facing businesses. This is the start of the process to ensure that consumers will see products from Godrej that build on our ability to create advanced technologies - it ensures that we create powerful, technological solutions for our consumers and truly fulfill the promise of Brighter Living in a way that only Godrej can," said Ms. Tanya Dubash, Executive Director and President (Marketing), Godrej.
 
"Creating better product depends heavily on a stronger appreciation of the technology needed to manufacture more durable, better quality products that require a higher degree of precision and scientific expertise. Godrej’s Aerospace capabilities are ideally placed to do that and create an innovation process that is more robust and consumer-centric" said Mr. S. M. Vaidya, Vice President & Business Head, Precision Components & Systems Division
 
This process is expected to ensure a transfer of the group's acquired expertise in precision engineering and manufacturing to deliver modern, technologically advanced and relevant innovations across the group’s portfolio of businesses.
 
These innovations will carry the 'Powered by Godrej Aerospace' seal and reaffirm Godrej’s commitment & lineage at all consumer touch points. This development will be communicated via a mass media campaign meant to showcase specific innovations from across the Godrej brand franchise. 
 
The Godrej Aerospace Division is a rapidly growing business unit engaged in hi-tech, precision mfg. activities. The unit began in a small way in 1985 with the development of critical, high-precision spacecraft components, made out of exotic alloys.

Today, the PCS Division executes major Aerospace projects involving Precision machining, Precision fabrication, (Welding & Brazing), Heat Treatment, Surface Treatment, Assembly, Testing & Supply of Complex and Airworthy Systems.
 
Godrej has been significantly contributing to India’s space program led by ISRO since 1993. Godrej Aerospace manufactures rocket engines, thrusters and various satellite systems to the specifications of ISRO. The company supplied rocket engines to ‘Chandrayaan – 1’, India’s  unmanned spacecraft, which made India’s first mission to the moon successful.

Last Updated ( Friday, 15 May 2009 )
 
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