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MAN FORCE TRUCKS launches its latest range of heavy trucks and tippers Print E-mail
Written by Vijay   
Saturday, 30 May 2009
Pune: MAN FORCE TRUCKS has now enlarged its product range, with the launch of 'Haulage Trucks', in the mass market, with 'Best in Class fuel efficiency'. With the now established High Degree of Localization, and wide ranging Manufacturing Infrastructure - the company is now entering the mass market. The company also has introduced new varieties of Mining and Construction tippers, thus full new range is now being marketed. These new haulage products are highly indigenized and are priced competitively.

MAN FORCE TRUCKS displayed its latest range of heavy trucks and tippers which are in the popular 25-ton (6X2) ‘Long Haul Cargo Truck’ category, and in the 40-ton, 'Tractor Trailer category at the MAN FORCE Dealership , Chowgule Industries Pvt Ltd, Tathawade on the new Pune Mumbai Highway.

Speaking at the occasion Mr. Sudhir Mehta, Managing Director said, “We have gained valuable experience in the last 18 months, of manufacturing, selling and supporting over 1000 units of the hitech, MAN CLA range of vehicles, in the Indian market. We are now poised to enter the next phase, of 'Mass Marketing'. It is our aim to gain significant market share - in the Haulage Trucks market. The ambitious plans of our company are aimed, at establishing strong presence in the full spectrum of the CV market in India. Plans and Actions are calibrated - to gain dominance, in select segments, and to achieve large volumes in the market, over the next five years.”

"The company has established a strong country-wide dealer network, with excellent stocks of spare parts throughout the country, at 50 locations, in all relevant areas. Also 50 Mobile Service Vans are commissioned - to provide day and night service throughout the country. The pricing policy of the company for Trucks, Tippers and for Spare Parts is made very market-friendly. Due to the high level of local content, and high degree of in-plant manufacturing, the company is enabled to offer leading edge technology products at competitive Indian prices. The aggressive localization activity - including the setting up of hi-tech and full spectrum in-plant facilities, for producing the aggregates and trucks - has created this opportunity - to offer world class products at Indian prices, " said a statement issued by the company.

MAN FORCE TRUCKS is a 50:50 joint venture between MAN and FORCE. The 250-year old legendary German company MAN is the Pioneer in Diesel Engine Technology. The world's first Diesel Engine was built by Mr. Rudolf Diesel at MAN in the year 1897. MAN is today the acknowledged leader in Diesel Technology. The world's largest and most powerful diesel engines of over 1 lac horse power are built by MAN.

The 50-year old FORCE Motors Limited is a leading Light Commercial Vehicles Manufacturing Company in India (formerly known as Bajaj Tempo Limited - Makers of the famous Matador, Traveller, Trax and Minidor ranges of vehicles).

MAN is a world leader Tippers, and in Special Application Vehicles, including high performance, heavy duty rugged military vehicles. With this background and technology, the company has introduced top quality Tippers, for every application from 18 cubic meter 'Mining' Tippers with 8X4 configuration, to 12 cubic meter 'On-Road' construction Tippers, with 4X2 configuration.

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