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Home arrow News arrow Automotive arrow Fiat India targets 85% localisation of Grande Punto by Dec 2009
Fiat India targets 85% localisation of Grande Punto by Dec 2009 Print E-mail
Written by Ganesh   
Thursday, 18 June 2009
New Delhi : Fiat India Automobiles Ltd today unveiled its latest offering in the premium hatchback segment – the Grande Punto, priced between Rs 3.99 lakh and Rs 6.11 lakh (ex-showroom, Delhi). The car will be manufactured at the company’s state-of-the-art Ranjangaon plant near Pune.

Mr. Rajeev Kapoor, CEO, Fiat India Automobiles Ltd said, " The high level of localisation which will increase to 85% by December 2009 has helped us aggressively price the Punto." Currently the company has achieved a localisation of close to 60 percent.

Mr. Silverio Bonfiglioli, COO, Fiat Group International said that the company intends to export about 10 per cent of its total production from Ranjangaon. By July 2009 the company will begin exports to RH-drive countries like South Africa, Sri Lanka and Pakistan. However exports to LH-drive countries will be initiated only after next year.

"The launch of the Grande Punto marks a new milestone for Fiat in India as we bring the quintessentially Italian design to Indian shores. Our previous launch the C plus sedan, Linea, has met with tremendous response and we are confident that our latest premium hatchback offering will also excite our customers," Kapoor said.

According to Bonfiglioli, nearly 2,500 units of the Grande Punto are expected to be sold per month.  The company expects to sell domestically, 70,000 cars by 2010 and 2,00,000 cars by 2015.

"We believe that the B plus segment in India has been under tapped and consumers are increasingly looking forward to driving world renowned, international brands on Indian roads. The Grande Punto will offer safety and quality standards that are particularly high for its segment at a very competitive price," added Kapoor.

Due to the current economic slowdown and India's high import duties the company will focus more on locally produced cars.


Fiat India Automobiles Limited (FIAL), a 50-50 Industrial Joint Venture between Fiat Group Automobiles S. p. A., (Fiat) and Tata Motors Limited (Tata), employs about 2207 blue & white collar employees and is located at Ranjangaon in the Pune District of Maharashtra. 

FIAL's manufacturing facility at Ranjangaon is capable of producing 200,000 cars and 300,000 engines, besides 3,00,000 parts & accessories. Currently manufacturing the Palio Stile 1.1, 1.3, 1.6 models, Linea and now the Grande Punto. The facility also manufactures Fiat’s successful 1.3 litre Multijet diesel engines and 1.2 & 1.4 litre Fire gasoline engine.  Apart from Fiat cars, the facility will also produce Tata passenger and next generation cars with investment exceeding € 650 Million. The plant provides direct and indirect employment to more than 4,000 people.

By the end of the year the facility is expected to start manufacturing Tata Motors' new sedan built on the 'Vista' platform.

Fiat Powertrain Technologies, the Powertrain facility at Ranjangaon has an installed capacity to produce 200,000 1.3 diesel engines, 100,000 1.2 & 1.4 petrol (FIRE) engines and 300,000 transmissions. All these products are assembled on state of the art assembly lines which have a high level of automation for all critical operations.  Testing of the engines and transmissions is carried out on Cold Test benches which, besides performing in depth checks not easily achievable in traditional Hot Tests, are also environmentally friendly.

Machining of critical components like cylinder block, crankshaft, cylinder head, cam carrier, transmission shafts and gears is done on the latest CNC machines with a very high degree of accuracy and automation. Sophisticated inspection equipment ensures that the quality of the components is of the highest level.

Engines and transmissions are coupled to form Powertrains, which are supplied just in time to the car plants.

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