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Home arrow Auto component arrow WABCO to utilise capabilities in India to serve customers in S. America
WABCO to utilise capabilities in India to serve customers in S. America Print E-mail
Written by Ganesh   
Thursday, 03 September 2009
Chennai: WABCO Holdings Inc, a tier-one supplier to the commercial vehicle industry, plans to leverage engineering capabilities, technologies and products from India into South America, in order to boost it's sales in South America, which is less affected by the global downturn and rebounding faster due to investments in infrastructure.

The company has already identified over 30 different business opportunities utilizing existing products and technologies currently developed and manufactured in India. These new opportunities will serve manufacturers of trucks, buses and trailers, as well as aftermarket customers.

The products, including air compressors, brake valves, actuators and master cylinders, among others, will be leveraged for immediate growth in Brazil and other Latin American markets.

"By connecting our world-class capabilities in India with compatible customer needs in South America, we fully leverage our investments and continue to execute our globalization strategy," said Jacques Esculier, WABCO Chairman and Chief Executive Officer. "Leveraging WABCO's emerging market resources and technologies in India boosts our growth in South America. As a result of this initiative from India, we expect additional sales in Brazil and elsewhere in the region as of the third quarter of this year."

WABCO is moving quickly to leverage WABCO-TVS's unique engineering and product development platform, which has a 40-year track record and capability of understanding the specific needs of commercial vehicles in emerging markets.

This announcement marks the company's first major expansion initiative since taking control of WABCO-TVS in India. In June, 2009, WABCO increased its ownership position to 75 percent in its joint venture, WABCO-TVS (India) Ltd.

"The company's customers will benefit from more flexible product configurations and new designs that complement WABCO's existing technology offering in South America. These technologies and innovative designs specifically cater to requirements, regulations and economics in emerging markets, thereby providing quality products with appropriate functionalities at suitable market costs," the company stated.

WABCO, a supplier of safety and control systems for commercial vehicles, registered sales of $2.6 billion in 2008. The company develops and produces electronic, mechanical and mechatronic technologies for braking, stability, and transmission automation systems for commercial truck, trailer, and bus manufacturers.

 
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