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Ford India positioned to become a major export producer Print E-mail
Written by James   
Thursday, 24 September 2009
New Delhi: Alan Mulally, President and CEO, Ford Motor Company today unveiled the new Ford Figo, designed and engineered to compete in India's small car segment. The introduction of the new Ford Figo marks a significant shift for India's role in Ford's strategy.

Ford has made investments totalling $500 million, to expand its plant near Chennai for volume production. The production capacity of the plant has doubled to 200,000 units per year. The integrated Chennai manufacturing facility is now positioned as a Ford regional centre of excellence for small-car engineering and production.

Ford Figo models will be produced at the plant for export to international markets. The plant is also being groomed to produce diesel and petrol engines for local vehicle production and export within Ford's Asia Pacific and Africa region.

The plant features more automation, high-technology facilities and newly introduced eco-friendly production techniques.

The new facility reflects the latest Ford manufacturing processes globally and pioneers new technologies for Ford and India. It has been benchmarked against other competitive facilities globally, as well as the current volume manufacturers in the Indian market, for quality and production efficiency.

It's new Three-Wet High-Solids paint process, a first for India, produces fewer carbon dioxide emissions and reduces volatile organic compounds emissions by about 20 percent compared to current medium-solids solvent-borne paints.

India's small car segment accounts for more than 70 percent of the new vehicle market.

Mulally's visit underscores the strategic importance of India in Ford's future plans. He stated the new Ford Figo is designed and engineered to compete in the heart of the domestic India car market.

"It's going to be very competitive with the current market leaders and will offer a tremendous value story for our consumers. We believe Ford Figo is a big game-changer for Ford that will help transform our brand into a volume player in India," said Michael Boneham, president and managing director, Ford India.

Ford Figo leverages Ford's small-car platform architecture, sharing underlying technology with the Ford Fiesta.

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