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Home arrow News arrow Automotive arrow Toyota to commence Etios production from new plant in Bidadi by 2010 end
Toyota to commence Etios production from new plant in Bidadi by 2010 end Print E-mail
Written by Arjun   
Tuesday, 23 March 2010
Bangalore: Toyota's upcoming new plant at Bidadi, which is in the advanced stages of completion, is expected to start the production of Toyota's new compact car - Etios, by the end of 2010. The first factory produced Etios is expected to roll out in December.

"The new plant will have a production capacity of 70,000 vehicles in the first phase and this can be increased to 200,000 in the next phase," said Toyota Kirloskar Managing Director Hiroshi Nakagawa.

The car is expected to have more than 85 percent localization.

The new plant will have around six vendors inside the facility including component giants like Jai Bharat Maruti (JBM), Stanzen Toyotetsu India Pvt Ltd, Wheels India Ltd of TVS Group, Asahi Glass, Bundy India, Tata Johnson Controls Automotive Ltd and Supreme Greaves. Other vendors are also expected to set up facilities in Bidadi.

"We are going to invest Rs. 3200 crore in this project and going to hire 2000 persons," Hiroshi Nakagawa said.

Etios was developed from the scratch jointly by Indian and Japanese engineers. Yoshinori Noritake is the chief engineer of the Toyota Etios project.

"The car features a new platform engine and is 10% more fuel efficient than it's nearest competitor," said Toyota Kirloskar Motors (TKM) Deputy Managing Director Sandeep Singh.

The company is expected to come out with the pricing of its compact car at the time of launch. The Etios 1.5 litre Sedan will compete with Maruti Suzuki's Swift Desire and Honda City while the 1.2 litre Hatchback will compete with Maruti Suzuki's Swift  and Hyundai's I20.

"To ensure maximum accessibility to our customers, we will expand our sales/service network to about 150 dealers by the end of 2010," he added.

TKM is a joint venture between Toyota Motor Corporation and the Kirloskar Group. TKM has invested nearly Rs. 1,500 crores in its plant at Bidadi, employing around 3000 people. The plant started production in December 1999 and has a capacity of producing 80,000 units annually.

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