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Home arrow News arrow Alliances and Joint Ventures arrow Mitsubishi Heavy Industries inks licensing pact with Anupam Industries Ltd
Mitsubishi Heavy Industries inks licensing pact with Anupam Industries Ltd Print E-mail
Written by Anand   
Wednesday, 14 April 2010
Mumbai: Anupam Industries Limited (ANUPAM), India's largest overhead crane builder, has signed a licensing agreement with Mitsubishi Heavy Industries, Ltd. (MHI) of Japan. MHI has agreed to license its crane and material handling equipment technology for large-scale ports, including container cranes to Anupam.

MHI will provide Anupam with technology licensing for quayside cranes such as container cranes and transfer cranes, material handling systems such as loaders and unloaders, and steel plant logistics systems. Under the agreement, initially the licensed products will be sold in India's domestic market only.

The agreement also covers bulk handling equipment such as stackers, reclaimers, ship loaders, forging cranes, ladle cranes, continuous unloaders and grab bucket unloaders, in addition to rubber tyred gantry cranes, rail mounted gantry cranes and ship to shore cranes.

MHI and ANUPAM are already collaborating in several business negotiations within India. MHI is also considering strengthening the two companies' collaborative relationship through establishment of a joint venture company in India. The geographical areas of collaboration will be progressively expanded to the entire Asian region, the Middle East and Africa.

MHI's material handling sector, which includes cranes, has recently been recording annual sales near 20 billion yen, of which overseas sales account for less than 10%. With establishment of a joint venture in India also in its sights, MHI looks to accelerate business expansion in these regions in a quest to boost its overall ratio of overseas sales.

Through collaboration with ANUPAM, MHI looks to increase sales initially in the rapidly growing Indian market and in future the entire Asian, Middle East and African regions. The company is also mulling the establishment of a production base in India to accommodate demand if business expands as expected, and to expand sales channels for these regions. In tandem with these initiatives, MHI will further strengthen its aggressive marketing activities, aiming to lift its overseas sales ratio of cranes to near 50%.

The agreement was signed by Yoichi Kujirai, senior vice-president of MHI, and Mehul Patel, managing director of Anupam Industries. Kujirai said that MHI plans to become a major player in India's $500-million heavy machinery product manufacturing market.

Through licensing MHI aims to capture India's rapidly expanding market and also seeks to develop markets in Asia, the Middle East and Africa.

Last Updated ( Wednesday, 14 April 2010 )
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