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Home arrow News arrow Automotive arrow Kawasaki Establishes 'India Kawasaki Motors Pvt Ltd' for motorcycle business
Kawasaki Establishes 'India Kawasaki Motors Pvt Ltd' for motorcycle business Print E-mail
Written by Ramanathan   
Wednesday, 28 April 2010
Mumbai: Japan's Kawasaki Heavy Industries, announced the launch of India Kawasaki Motors Pvt. Ltd. (IKM), its new Indian subsidiary for it's motorcycle business.

A new unit will be set up at Bajaj Auto Limited's Chakan plant in Pune to assemble, import and sell motorcycles in the country.. The initial capital for setting-up of India Kawasaki Motors at Pune will be Rs 5 crore (approx. 100 million yen), wholly invested by Kawasaki Heavy Industries, Ltd.

IKM expects to release several supersport, sport and cruiser models primarily in the 250 cc class or greater to drive sales up to around 1,000 units in 2010. The company will be established by early May 2010.

India Kawasaki Motors Pvt. Ltd. will be represented by Yoshihiro Tanigawa and will have 3 employees upon establishment.

Kawasaki entered into a technical assistance agreement with Bajaj Auto Ltd. (BAL) in 1984. Under the agreement, BAL has produced and sold motorcycles in collaboration with Kawasaki. Kawasaki’s new imports and sales subsidiary, IKM will consign the production of CKD motorcycles to BAL’s Chakan plant. The locally made motorcycles will then be sold together with imported complete motorcycles through BAL’s Probiking shops.

In 2009, motorcycle sales in India reached approximately 7.8 million units, making it the second largest motorcycle market in the world after China. The market for mid to large size motorcycles in the 201 cc class or greater (approximately 30,000 units) is expected to keep pace with India’s booming economic growth. Kawasaki will leverage the strong brand power of its mid to large size motorcycles in entering the Indian market.

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