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Essar Hypermart targets 30% expansion of steel retail chain in T.N. by 2011 Print E-mail
Written by Satish   
Wednesday, 17 November 2010
Chennai: Essar Hypermart plans to expand its retail outlets in Tamil Nadu by 30% from a total 44 outlets in Tamilnadu and Pondicherry to 58 by March 2011.

"Tamilnadu has been and continues to be one of our premier markets. Being one of the most industrialized states and fastest growing economy, the growth of SME sector in Tamilnadu has been phenomenal," said Girish Rao, CEO, Essar Hypermart. It has a share 25% in this market. Having crossed a mark of more than 520 retail outlets across India, it plans to increase its retail outlets to 776 by March 2011. Essar Hypermart caters to the customers in the SME segment ranging from small manufacturers, local fabricators and general engineering firms to large corporations and construction companies. It offers a comprehensive range of flat and long steel products for a variety of applications. The outlet chain provides immediate delivery, transparent pricing, customized quantities and guaranteed quality to its retail customers.

Essar recently launched two products to widen its portfolio. PPGI (color coated) sheets and coils have been launched in the Hypermart channel to increase our penetration in the fast growing high value roofing segment. It has also launched wider plate mill plates to cater to the special needs of heavy fabrications segment.

In an effort to make it easier to buy steel, customers across India can also send 'STEEL' as an SMS to 53636 or call the toll- free number 1800-22-5105 for details of prices and product offerings.

Essar Hypermart is a pioneering initiative by Essar Steel to make steel available to end users close to the user point. Moving away from the traditional way of marketing and distributing steel Essar Steel launched India's first steel retail chain – Essar Hypermart.
Last Updated ( Wednesday, 17 November 2010 )
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