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Home arrow News arrow Automotive arrow Mahindra's Genio to propel growth in pick-up segment
Mahindra's Genio to propel growth in pick-up segment Print E-mail
Written by Arjun, Vivek   
Wednesday, 02 February 2011
Bangalore/Mumbai: Mahindra & Mahindra's Genio, it's next generation commercial vehicle, is set to propel growth in pick-up segment, which has not seen a new launch for a very long time.

"The size of the pick-up segment in India is around 85,000 units and Mahindra & Mahindra has a 75 percent market share in this segment. The Genio launch will create a new rate of growth in the pick-up segment," said Rajesh Jejurikar, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd.

The 1.2 tonne pick-up is the second product to roll out of Mahindra's state-of-the-art Chakan plant, near Pune. It is equipped with a 75 HP power and 220 Nm torque CRDe engine.

"The Genio's vehicle architecture is based on the Ingenio platform which we have used earlier. This platform gives superior cab design, chassis and proven aggregates of Engine and Transmission and delivers car like comfort and space," said Dr. Pawan Goenka President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra Ltd.
 
"I am confident that it would be nothing less than a Game Changer for the pickup segment in times to come," he said.

"The pickup industry in India is more than 6500 vehicles per month and growing. With the majority market share that we command, the onus is on us to offer superior products thereby driving the industry growth. Genio has been launched keeping this in mind, as we aim to fulfil the desires of the customers as well as offer a world-class product to them," said Rajesh Jejurikar.

 
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