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Home arrow Defence arrow Mahindra enters Construction Equipment business, launches Backhoe Loader
Mahindra enters Construction Equipment business, launches Backhoe Loader Print E-mail
Written by Vijay   
Wednesday, 09 February 2011
Mumbai: Mahindra & Mahindra Ltd announced it's entry into the Construction Equipment business with the launch of the Mahindra EarthMaster Backhoe Loader. This will be manufactured at Mahindra's state-of-the-art facility at Chakan, Pune. The project cost of the Construction Equipment business is around Rs. 300 crore.

"The Mahindra EarthMaster is an outcome of 36 months of development and is loaded with technology not hitherto seen in this product segment in India.  With EarthMaster we are ushering in a new era of performance, comfort and ease of operation in backhoe loaders," said Dr Pawan Goenka, President, Automotive & Farm Equipment Sectors, Mahindra & Mahindra.

The company will manufacture 200 units per month at its Chakan, Pune plant. This will be increased to 300 units per month next year.

"India is the world’s largest backhoe loader market with over 25,000 units expected to be sold in this fiscal, and we hope to create a mark in this fast growing segment," said Mr. Kairas Vakharia, Business Head, Construction Equipment, Mahindra & Mahindra Ltd.The company is also exploring the possibilities of exporting the EarthMaster beginning sometime next year.

"The Mahindra EarthMaster has undergone over 20,000 hours of rigorous testing in the harshest of terrains and for the toughest of applications. It has been validated on all performance, safety and reliability parameters," he added.  The backhoe market is expected to grow by 15 per cent to 45,000 units by 2014,

The Mahindra EarthMaster is available at a price of Rs. 20,98,400 (ex showroom Maharashtra). It comes with a 2 year unlimited hours warranty. The company has put in place a dedicated sales and service network to cater to its Construction Equipment customers. This will include over 200 Dealer Sales, Service and Spare Parts outlets, over 200 service vans to reach customers at their sites, 12 Area Offices, one Central Parts Warehouse & 10 Regional Parts Warehouses to supply dealers and a call center supporting nine languages.

It is powered by Mahindra’s DITEC Engine, a compact 3.3 litre engine which delivers best in class 83 HP (Ps) power.  The construction of the DITEC engine combining Direct Injection (DI) with Turbo charger & Intercooler (TCI) delivers over 10% fuel savings per hour allowing Earthmoving contractors to lower their operating cost.

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