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Home arrow News arrow Automotive arrow Peugeot to start operations in India with mid-sized sedan production
Peugeot to start operations in India with mid-sized sedan production Print E-mail
Written by Anand   
Thursday, 10 February 2011
New Delhi: Peugeot has officially declared its intention to enter the Indian market with both commercial and industrial operations. The brand will produce, as a first step, a mid-sized sedan car. The future production site's location is currently under evaluation.

"India is a key market and this new implantation reflects our ambition to become a global player. As in China, we will offer Indian customers vehicles adapted to their expectations," said Grégoire Olivier, Member of the Managing Board and Executive Vice-President of the Asia area.

Dr Rajesh Nellore, Managing Director India, is leading from Mumbai the Group’s activities in India. He was appointed in 2008 as Vice-President in charge of the projects for India and had set up an office in Chennai.

The company had earlier pulled out of a venture with Premier in 2001.

Over the last 2 years PSA Peugeot Citroen was scouting for a location in Tamil Nadu and Andhra Pradesh and met government officials in the two states to set up a manufacturing facility. The global economic crisis had slowed down the company's plans.

The Group has three strategic ambitions: become more global, be a step ahead in services and products and reinforce its operational efficiency. Its objective is to reach a share of 50% of its sales outside Europe by 2015, compared to 39% in 2010.

In 2010, its bicentenary year, Peugeot consolidated its position as the leading French car make worldwide and moved up a place in the global league table of car makes (9th) selling 2,142,000 cars. It is present in 160 countries with 10,000 contact points.

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