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Home arrow News arrow Automotive arrow Daimler to develop and build BharatBenz trucks at Oragadam facility
Daimler to develop and build BharatBenz trucks at Oragadam facility Print E-mail
Written by Krishna Kumar   
Friday, 18 February 2011
Chennai: Daimler has launched an exclusive new brand of trucks for the Indian market - BharatBenz. This is the fifth brand in the Daimler Trucks portfolio and will offer an entire range of trucks from 6 to 49 tons across various applications.

"We are sending a clear message with our new truck brand: Daimler is at home in India. Our BharatBenz trucks are the right combination of Daimler’s DNA and India’s market know-how. These trucks will be developed and built in India, for India, and by specialist employees from India," said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG & Head of Mercedes-Benz Cars.

The company will roll out trucks in 2012 from its manufacturing facility at Oragadam, near Chennai. DICV has a total dedicated investment of over INR 4400 crs (approximately €700 million).

"India’s macroeconomy has been on a growth track over the last years and is estimated to grow between seven and eight percent in the next ten years. Additionally, India has become the world’s second largest market for Medium and Heavy-duty trucks. By 2020, we expect the Indian truck industry to double. We will play a significant role in this leap. For us, the most promising market is the 'new middle market', for which we will offer our new truck product portfolio. That’s why we’ll see a general upward-trend towards vehicles that will set new standards in terms of performance, quality reliability and efficiency. This market is expected to grow to as much as 80 percent of the Indian truck market until 2020," said Andreas Renschler, Head of Daimler Trucks and Daimler Buses.

"The BharatBenz product range will draw on Daimler Trucks' entire range of technological expertise in order to best address the special needs of Indian customers. The product range in the Light-duty segment is based on the Fuso Canter tried-and-tested platform, while the heavy-duty range is based on one of our Mercedes-Benz trucks platform. With these platforms the trucks have been ideally tailored to the needs of our India’s customers," added Marc Llistosella, Managing Director and CEO of Daimler India Commercial Vehicles.

The choice of the "Bharat" part of the name reinforces Daimler Trucks' commitment to serving the local market. The translation of Bharat means 'India' in the various national languages.

Spread over about 160 hectares, the Oragadam facility also houses a state of the art test track. Over one million kilometers of testing have already been achieved by the company.

 
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