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Home arrow News arrow Automotive arrow Renault launches Fluence - assembled at it's Chennai plant
Renault launches Fluence - assembled at it's Chennai plant Print E-mail
Written by Thomas Philip   
Tuesday, 24 May 2011
New Delhi: Renault has launched it's 'Fluence' luxury sedan in India. It is the first Renault car to be assembled at it's Chennai facility. The company plans to launch five models by 2013 and sell one lakh cars by 2015.

Renault is now considering setting up an engine plant at the facility. Renault has already devaloped a good sourcing base in the country. The company is sourcing wheels from Chennai and exporting it to Brazil.

With a committed investment of Rs. 45 billion by 2015, the Alliance plant in Chennai is now fully operational with one assembly line and the second line will be installed soon, taking the total capacity to 400,000 cars per year. There are also plans to set up a Powertrain assembly line in the near future.

Renault has targeted India to be its 11th largest market by 2013. India, along with Brazil and Russia, would be Renault's key growth drivers for the future. By 2013 Brazil is expected to reach the second position and Russia the fourth spot.

In the next 3 years Renault plans to launch the Koleos SUV and two compact cars on the Nissan 'V' platform. The company is also planning an affordable car that will be priced under Rs 3 lakh.

Under Renault's ultra low-cost car partnership with Bajaj, research and development, sourcing and manufacturing is to be done by Bajaj while Renault would use it's own network for marketing the car. Renault plans to go ahead with this only if the quality of development matches Renault's DNA.

Marc Nassif, Managing Director of Renault India said that the car is designed for Asian markets and is being rolled out from their Chennai plant. He said that Renault would initially focus on high-end quality and visibility, later focusing on volumes.

Sudhir Rao, Chief Operating Officer of Renault India said that the company currently has 14 dealers. This will be rapidly expanded to touch 100 by the end of 2012.

The Fluence, with both petrol and diesel options, is priced between Rs 12.99 lakh and Rs 14.40 lakh. The diesel model is expected to give 21.8 kms/ltr compared to 13.4 kms/ltr in the petrol model. The two litre petrol version is priced at Rs 14.4 lakhs while  the 1.5 litre diesel model is priced at Rs 12.99 lakhs.

"For Renault, India is one of the three key countries in Renault's international development strategy. The Renault Fluence was designed for the Asian markets, hence we are confident that it will not only shake up the segment, but also give the Indian customer their first taste of what Renault is capable of bringing to the Indian market," said Sudhir Rao.

Renault already has a very strong presence in India, with investments of about Rs. 5000 crores in setting up an Alliance greenfield facility for manufacturing 400,000 cars per year, a global Technology and Procurement centre, in Chennai, a full-fledged Renault DeSign Studio in Mumbai and a global Logistics Centre in Pune.

Last Updated ( Thursday, 26 May 2011 )
 
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