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BMW begins assembly of the new BMW X3 from CKD units at its Chennai Plant Print E-mail
Written by George   
Friday, 26 August 2011
Pune: BMW has commenced local assembly of the new BMW X3, from CKD (Completely Knocked Down) units at the BMW Plant Chennai. The deliveries of the new BMW X3 xDrive20d will start in September and of the new BMW X3 xDrive30d in October.

"Within the next ten years, India's luxury car market will grow ten times to 150,000 units. At the BMW Group production follows the market and we are investing in our operation in the Chennai plant," said Dr. Andreas Schaaf, President, BMW India, at the launch of the new BMW X3 in Pune.

The BMW Group's investment in India will be increased to 1.8 billion Indian Rupees by the end of 2012. Till September 2010, BMW group has invested 1.1 billion Indian Rupees. BMW Plant Chennai has introduced a second shift and increased its production capacity by 1000 units to 11,000 units per year. BMW India has increased the number of employees in BMW India and BMW Plant Chennai from 400 to over 650.

The BMW plant in Chennai produces the BMW 3 series, BMW 5 series and the BMW X1 in petrol and Diesel variants. The new BMW X3 is being produced in diesel variants.

Localisation & Vendor Development.

"We have no plans to indigenise content in this car. Currently we have 20 Indian suppliers delivering into the BMW global supply chain. When the sales reach over 100,000 units in India, then local content may be sourced directly into local operations. If needed, we can add another assembly line at the Chennai plant or build a full plant. Everything is in our strategy for the next 10 years," said Dr. Schaaf.

The International Purchasing Office established at BMW India's headquarters in Gurgaon identifies and assesses potential suppliers for BMW, MINI and BMW motorcycles taking into account BMW Group's requirements for quality, technology and logistics. The IPO strongly focuses on increasing the sourcing of production material (components) as well as IT and engineering services from India to the BMW Group International Production Network.


For the first seven months of 2011, the company has already sold 5364 units. It recorded its highest sales this year, of 1027 units, in the month of March 2011. Last month in July, the company sold 840 units, recording a market share of nearly 49 percent. The car maker expects to cross the 10,000 mark this year and maintain its market share at over 40 percent. In the year 2010 the company sold 6246 units and in 2009 it sold 3619 units.

Responding to a question, Dr. Andreas Schaaf said that this has been a fantastic year and that there was no indication that the business was in a decline. On the contrary the company has recorded very high growth rates in the Indian market. The company has had a market share over 40 percent in the luxury vehicle segment during 2009 and 2010. It expects to maintain leadership in the luxury car segment, with over 40 percent market share, in the future also.

By the end of 2012, BMW India will aggressively expand its dealer network by increasing the number of outlets to 40 from the present 24 outlets. Upto 1200 additional jobs will be created in the BMW India dealer and service network.

During the financial year 2010, the BMW Group sold 1.46 million cars and more than 110,000 motorcycles worldwide.

The new BMW X3.

"The first-generation BMW X3 was the pioneer in its segment. We are confident that the second generation BMW X3 will inherit the position of its predecessor as the benchmark and will strengthen it further. The launch of the new BMW X3 is a significant milestone in our growth strategy in India and will beyond doubt accelerate the luxurious and dynamic characteristic of the brand," he added.

The new BMW X3 xDrive20d is priced at INR 41,20,000 ex-showroom while the the new BMW X3 xDrive30d is priced at INR 47,90,000 ex-showroom.

The BMW X3 xDrive 20d accelerates to 100 km/hr in 8.5 seconds with a top speed of 210 km/hr (electronically limited). The four-cylinder diesel engine with turbocharger and common-rail direct injection gives a maximum output of 135 kW/184 hp at 4,000 rpm as well as maximum torque of 380 Nm from 1,750 to 2,750 rpm.

The BMW X3 xDrive 30d accelerates to 100 km/hr in 6.2 seconds with a top speed of 210 km/hr (electronically limited). The turbocharged six-cylinder diesel engine with common-rail direct injection gives a maximum output of 190 kW/258 hp at 4,000 rpm as well as maximum torque of 560 Nm from 2,000 to 2,750 rpm.

The X3 comes with Run-Flat tyres which remain functional even after a complete loss of pressure. It features a smooth eight-speed automatic transmission.
Last Updated ( Saturday, 27 August 2011 )
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