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Home arrow Automotive arrow Ashok Leyland commercially launches its first Light Commercial Vehicle, Dost
Ashok Leyland commercially launches its first Light Commercial Vehicle, Dost Print E-mail
Written by R. Kurudamannil   
Wednesday, 14 September 2011
Chennai: The Ashok Leyland and Nissan Motor Company Joint Venture has commercially launched DOST – its first entry in India's fast expanding LCV segment. It is produced in Ashok Leyland’s Hosur manufacturing plant.

Ashok Leyland will offer Ready-to-Use Vehicles (RUVs) on the DOST platform for various applications such as Refrigerated containers, Steel containers, Ambulance, Aluminium Fixed Side Decks and Service-At-Site vehicles from the date of launch. The vehicle will be available in both BSIII and BSIV versions.

"With the commercial launch of DOST, Ashok Leyland fills an important gap in its product line up. We had examined the opportunity in this LCV sector for several years. We wanted to make an entry only after we had assured ourselves that we had competitive products as well as a product line expansion strategy. This accelerated since our association with Nissan, who shared our philosophy," said Dheeraj G. Hinduja, Chairman, Ashok Leyland.

Mirroring the evolution of the entire Indian car and light truck market, the Small Commercial Vehicle segment (vehicles less than 3.5 Tonnes) has been witnessing a perceptible upward shift in terms of features, performance and payload and the Ashok Leyland DOST has been positioned as a contemporary, powerful yet highly efficient product.

"DOST embodies our attempt to deliver to the Indian LCV customer, Japanese technology at Indian costs. It is a true reflection of the evolving needs of today’s Indian LCV customer and we are happy that we have been able to manufacture a product that will be attuned to the growing expectations of the LCV market," said Dr. V. Sumantran, Executive Vice Chairman, Hinduja Automotive Ltd. and Chairman, Nissan Ashok Leyland Powertrain Ltd. "We have attempted to pack a lot into DOST – increased payload, improved fuel efficiency as well as class-leading performance, comfort and safety, all aimed at offering a uniquely superior experience at a very competitive cost of ownership," he added.

The overall LCV market (up to 7.5T) is growing robustly helped by the increase in urbanisation, organized retailing, improved rural connectivity coupled with growth in rural demand. Adding to this are factors like increased focus on the hub-and-spoke model.

The Ashok Leyland DOST is being initially launched in the 4 states of South(Tamil Nadu, Karnataka, Andhra Pradesh and Kerala), Maharashtra and Gujarat and will be made available across the country in a phased manner as the production ramp up is executed. Priced at Rs. 3.79 lakhs to 4.39 lacs (ex-showroom - Chennai), DOST will be sold through a modern dealership network with brand new infrastructure which will grow to 60 main nodes by the end of the current fiscal.

 
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