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Home arrow Automotive arrow Fiat India to increase its focus on exports in right hand drive markets
Fiat India to increase its focus on exports in right hand drive markets Print E-mail
Written by Vijay   
Tuesday, 04 October 2011
Mumbai: Fiat India Automobiles Limited has announced its intent to increase its focus on exports under which they have exported the Fiat Linea to Sri Lanka. Since the company commenced exports from India to right hand drive markets, the company has exported near to 4000 numbers of the Linea & Punto.

Fiat India expects to receive a good response to the Linea 1.4 emotion pack in this market. The first batch of cars which is set for the export comprises of 72 cars of which 50 cars have been allotted to the Sri Lankan Air Force officials on delivery at the time of the inauguration.

As part of this strategy, Fiat has also begun testing new growth opportunities overseas with sharp focus on countries such as Bhutan and Australia as well which are both right hand drive countries. The car market size in Sri Lanka is around 20,000 units per annum. It has targeted to achieve 5 percent in the first year itself.

The company commenced its exports to South Africa and early this year commenced exports to Nepal. The exported batch of Linea is similar to the one driven on Indian roads. Fiat’s products – The Fiat Linea and The Fiat Punto have been well received in South Africa and Nepal.

"The Fiat Linea has been very well received by customers and auto enthusiasts in India as it has redefined the segment with its superior design, stylish looks, performance and precision engineering. The exports of the Linea to Sri Lanka plays a significant role in reaching out to the international markets and establishing our presence globally. We are confident that we will be able to procreate the success of this car overseas as well and thereby expand our footprint and brand identity across markets. This is a step in the direction of reaffirming our position as an international auto giant," said Rajeev Kapoor, CEO, Fiat India Automobiles Limited.

Fiat India Automobiles Limited (FIAL) is a 50-50 Industrial Joint Venture between Fiat Group Automobiles S. p. A., (Fiat) and Tata Motors Limited (Tata) originally incorporated on January 02, 1997. The company employs about 2323 blue & white collar employees and is located at Ranjangaon in the Pune District of Maharashtra. The definitive agreement of the Joint Venture was signed in October 11, 2007. The board of directors for this company comprises of five nominees each from Fiat and Tata.

The facility at Ranjangaon, which is owned by FIAL, a joint venture company, is capable of producing 200,000 cars and 300,000 engines, besides 300,000 parts & accessories. Currently manufacturing the Palio Stile, Linea and the Grande Punto. The facility also manufactures Fiat’s successful 1.3 litre Multijet diesel engines and 1.2 & 1.4 litre Fire gasoline engine. Apart from Fiat cars, the facility also produces next generation Tata passenger cars. The investment in this Ranjangaon facility already exceeds € 650 Million. The plant provides direct and indirect employment to more than 4,000 people.

In Sri Lanka the inauguration of the dealership - Speed Italia - was on 29th September, 2011.

Last Updated ( Tuesday, 04 October 2011 )
 
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