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Home arrow News arrow Business News arrow Visvesvaraya Iron and Steel Plant gears up for enhancing market share
Visvesvaraya Iron and Steel Plant gears up for enhancing market share Print E-mail
Written by James   
Monday, 10 October 2011
Bhadrawati: Visvesvaraya Iron and Steel Plant (VISL), a unit of Maharatna Steel Authority of India Limited (SAIL) has set a goal of about 9 per cent share in the Alloys and Special Steels' market in the coming years. VISL, an alloy and special steel unit of SAIL, is supplying alloy and special steels to strategic sectors like Defence, Railways and Automobile Sectors. SAIL has taken steps to improve the performance of the unit through short term and long term measures.

C.S. Verma, Chairman, SAIL, on a recent visit to the Unit exhorted the employees to rise up to the expectations from stakeholders. He expressed confidence that VISL's dedicated and committed work force would bring back the unit to its past glory.

He shared a multi-pronged strategy put in action for VISL. Under short term measures, without much capital investments, the deficiencies in the operations would be eliminated, which would give a fillip to the plant.

Under long term measures, it is planned to build proper capacity to work at full efficiency by capacity addition. Regarding marketing of VISL products through Central Marketing Organisation (CMO),he informed that the office order has already been issued in this regard.

The expertise of marketing will be utilized for marketing VISL products. Raw materials are already being supplied by RMD to VISL.

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