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Maria Stenström to head Volkswagen Passenger Cars sales in India Print E-mail
Written by Vivek   
Wednesday, 26 October 2011
Pune: Maria Stenström (53) will head Volkswagen Passenger Cars sales in India and the Far East effective December 1, 2011. In this function she will report direct to the Volkswagen Board Member for Sales, Christian Klingler. Maria Stenström succeeds Armin Keller (50), who has been appointed the Volkswagen Passenger Cars brand Executive Director for sales to ASEAN markets.

Keller will report direct to Weiming Soh, Member of the Board of Management of Volkswagen Group China responsible for Sales and Marketing and Director of Volkswagen Passenger Cars brand sales in China and the ASEAN region.

Maria Stenström held responsibility inter alia for dealer development, volume planning and the Russian market at Volvo in Sweden before moving to France as project manager at Renault in 1992. She was in charge of UK market development at Volvo from 1994 to 1996, subsequently assuming responsibility for the South European market, and heading the European service business from 1998. Stenström took charge of Volvo’s product offering in Southern Europe from 2000 to 2003, and was then appointed Managing Director for Volvo sales in France until 2007. Maria Stenström became Vice President Global Marketing in Sweden in 2007. In April 2011 she moved to the Volkswagen Group as Head of International Marketing Planning.

Armin Keller joined the Volkswagen Group in 1989. Following various project assignments in sales and marketing, inter alia in Japan, he took charge of Volkswagen Passenger Cars sales to car rental companies and international key accounts in 1996. Three years later he assumed responsibility for the Volkswagen Passenger Cars brand Sales Region Europe West. Keller managed the SEAT brand in Italy for the Volkswagen Group from 2002 to 2005. He then moved to Wolfsburg, taking up the post of managing director, sales and marketing, at what was then Auto 5000. Keller has been head of Volkswagen Passenger Cars sales in India and the Far East since September 2009.

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