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AMADA setting up strategic base in Bangalore Print E-mail
Written by Arjun   
Wednesday, 07 December 2011
Bangalore: Amada India Pvt. Ltd, the wholly owned subsidiary of Amada Co. Ltd. Japan, has begun the process of setting up its strategic base in 8 acres of land at the Devanhalli Aerospace Tech Park in Bangalore. The company will initially set up a tech/service center, a vocational training center for engineers and operators, a guest house and back office before going ahead with its plans to begin the manufacture of metalworking machinery in India by the end of 2013 or the beginning of 2014. Amada India plans to increase its employee strength from 105 to 130 over the next 2 years.

Mr. Kuniya Matsumoto, President & CEO of Amada India Pvt. Ltd, has been in India since the establishment of the company's Indian arm. He is committed to creating an efficient and skilled workforce providing the highest quality service in accordance with the Japanese work culture and systems.

He spearheaded the set up of a model sheet metal working facility in the company's temporary tech center in Bangalore where Indian engineers can take apart and put together two machines dedicated for the purpose by AMADA. In addition to receiving hands-on technical training, the customer engineers receive exposure to Japanese work culture and systems and training in shop-floor discipline.

"Successfully establishing a product in India is a process of give and take. We spend time with the customer and understand his constraints and suggest feasible and innovative solutions. In the tech center, AMADA machines are set up for working in Indian conditions with voltage stabilizers, UPS, Generator sets, etc.  AMADA engineers prove out customers parts on state-of-the-art AMADA machines. Proving out of components in India is a challenging task because of the variation in the composition of  sheet metal from various suppliers and also the variation between the batches supplied" said Mr. Matsumoto.

AMADA has a wide range of machines offering excellent solutions for manufacture of low-volume, large-variety product mix. The machines range from Turret Punch Presses and LASER sheet metal working machines that handle medium thickness [6 mm to 18 mm and up to 28 mm for mild steel) to high speed/high end Laser machining solutions with Linear Drive and peripheral loading and unloading automation systems. AMADA also provides total solution services that range from computer software and peripheral devices for controlling metalworking machines to tooling and maintenance.

In addition to a web based e-Commerce System for Spares and Tools, AMADA is equipped with an IT driven Parts Centre located in its Japan headquarters to ensure timely delivery of spare parts. The company will stock a considerable amount of fast moving spares and tools at their Bangalore Technical Center and 8 other Service Centers across India to cater to customer needs and to provide prompt service.

According to the IMTMA report, the market for sheet metal machinery in India is around 500 million USD. The requirement for high quality sheet metal products is growing in India.  Product display stands, hospital equipment, lift cars, consumer durables, etc. are some of the new customer segments for AMADA machines.

Currently, the Power Sector in India accounts for about 30% of Amada's sales in India, with the Silent Gen Set Market taking primary importance. The Communication Industry, where control panels and transmission towers/rooms are manufactured, accounts for about 20% of Amada's sales. The Infrastructure Sector, where sheet metal components are used in earth moving equipment and construction equipment for railways and aircraft, accounts for about 20% of Amada's sales. The Agriculture and Food Sector and the Machine Tool/Manufacturing Industries account for about 10% each, while Medical Equipment and Lifestyle items account for about 5% each.

“A large number of companies involved in sheet metal work in some form or other are the potential customers to AMADA.  With the growing quality demand from the market AMADA expects the companies working on low end sheet metal parts to move up the quality level and turn to modern sheet metal machines.” said Mr.Matumoto.

As a long term strategy, the AMADA group invested Rs. 52 million in a software development and research center, AMADA SOFT INDIA (ASI), set up in Chennai Research Park in 1996 with full support from IIT Madras.

ASI, the core competence center of Amada Group, develops software solutions in the areas of Computer Aided Design (CAD) and Computer Aided Manufacturing (CAM).

In addition to developing sheet metal specific 3D and 2D CAD software for Design and manufacturing applications, the facility develops CAM software for laser processing machines, punching machines, punch-laser combination, bending processing in manual DNC bending machine and automated robot bending machines, welding processing in manual CNC welding machines and automated robot welding machines as well as PLM or the core Data Management Software. Frequent and regular interactions between the machine and controller development teams in the Group's Japan Head Quarters and the ASI engineers in Chennai result in the parallel development of CAM software for all new sheet metal products.

IITM Students are involved in R&D projects that AMADA executes with IIT Madras. Master students and doctoral students use the sheet metal research center facilities for their course and research project work. Some of the software engineers of AMADA SOFT INDIA register for doctoral studies in IITM .Amada Soft India also  recruits students from IITM and other IITs.

"With a 120 member team we have developed 80% of AMADA global software products and have undertaken several fundamental R&D projects in Sheet Metal Engineering with IITM Madras", said Dr. Thanapandi Periasamy, President & CEO of AMADA Soft India. He added, "Amada Soft India recruits five to ten engineers every year and the attrition rate of the company is low compared with any other software development company."

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