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Mahindra's Farm Equipment Sector gets Japan Quality Medal Print E-mail
Written by Vijay   
Saturday, 17 November 2007

Mumbai: Mahindra & Mahindra’s Farm Equipment Sector (FES), the third largest tractor manufacturer worldwide, was presented with the coveted Japan Quality Medal (JQM) on 14 Nov, 2007, at a glittering ceremony in Tokyo, Japan.

Mahindra is the first tractor manufacturing company in the world to win the JQM which is universally acclaimed as the highest award presented to a company following Total Quality Management (TQM) practices.

JQM recognizes a high level of customer focus, improvements in overall quality and excellence in business processes. Incidentally, FES was also the first tractor company worldwide to win the Deming Application Prize in 2003 for excellence in quality, making it the only tractor manufacturer to receive both distinctions.

Anjanikumar Choudhari, President, Farm Equipment Sector and Member of the Group Management Board, Mahindra & Mahindra Ltd., received the award on behalf of the company. Also present was Mr. Ashok Sharma, Senior VP, Business Excellence.

FES’ journey to JQM was led by Anjanikumar Choudahri and saw plenty of idea sharing across groups, organizational hierarchies and functions. The JQM journey involved intensive focus on key business processes such as new product development, lean manufacturing, sales, customer care, Human Resource and Supplier management and Kiazen, leading to improved business results. During the JQM examination, FES presented the advancements it had made in TQM post the Deming prize, to the examiners. The objective was to showcase how an Indian company has taken up the mission of customer satisfaction and its relentless efforts to achieve new heights in quality in all its processes.

"I am extremely pleased that the Farm Equipment Sector has been bestowed with one of the highest quality accolades in the world. The Japan Quality Medal not only marks a significant milestone on the road to excellence in business processes but is also a clear validation of our relentless focus on the customer and his needs. My congratulations to each and every member of the FES for helping us win this award. I am sure it will inspire us even further to reach our goal of emerging as the world’s largest tractor company by 2009,” said Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group.

At every stage of its product and process development, FES follows a system that includes a customer feedback mechanism, i.e., an in-depth and focused interview of the customer, continuous feedback from suppliers, trade partners, customers, etc.

Last Updated ( Monday, 11 April 2011 )
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