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AMS Automotive announces joint venture with SETCO Automotive (NA)
Written by Vijay   
Wednesday, 19 November 2008
FENTON, MO – AMS Automotive has announced it's joint venture agreement with SETCO Automotive (NA) to market and distribute class 6-8 LIPE clutch products for the medium and heavy-duty aftermarket segments.

The lineup of LIPE clutches include over 100 configurations that are compatible with a broad cross-section of truck makes, models, and engines, for both on and off-road vehicles. Optional LIPE variations are designed for a range of applications that include ceramic and organic friction material, pull or push style actuation, as well as diaphragm or coil spring designs.

Coverage is available for 13" thru 15.5" configurations for Caterpillar, Cummins, Detroit Diesel, Ford, GM, Mack and Navistar engines.
 
This unique opportunity has been developed between AMS and SETCO during the past year. Both companies have an established reputation for providing high quality standards, proven experience, and outstanding customer service. Together, AMS and SETCO intend to gain more ground in the commercial clutch aftermarket while also increasing the longevity of the LIPE Clutch Division in the years to come.
 
Chris Jackson, Vice President of AMS Automotive stated, "This agreement expands on our focus of adding value to the aftermarket. By utilizing SETCO's legendary reputation for quality and innovation at the OE level, AMS will offer a proven product line with increased service levels, convenience, availability and sales/marketing support. The addition of the LIPE brand will further complement our existing lineup of manual transmission products."

"AMS Automotive comes with years of aftermarket experience and marketing prowess unmatched in the industry. We believe this agreement will leverage the high quality attribute of our products and the exceptional marketing expertise from AMS to increase awareness of the LIPE Clutch brand," accord to Paul Wood, Chief Executive Officer, SETCO Automotive

 
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