M&M and Mitsubishi Agricultural Machinery tie-up for agri machinery tech |
Written by Anand | |
Tuesday, 16 February 2010 | |
Mumbai - Mahindra & Mahindra Ltd. (M&M) and Mitsubishi Agriculture Machinery Company Co. Ltd. Japan (MAM) have signed a License Agreement for a strategic transfer of agricultural machinery technology to provide mechanization for crop specific solutions. The agricultural machinery technology is being licensed to M&M Farm Equipment Sectors' Applitrac Business, for manufacturing in India. The agricultural machinery will be sold under the Mahindra Brand name in the domestic market, in addition to exports to China & SAARC countries. Speaking on this occasion Mr. Shimizu said, "We have been working with the Mahindra team in the US for over 8 years now. We were impressed with their initiative of 'FarmTech Prosperity' for Indian farmers. Mahindra has won the prestigious Japan Quality Medal (JQM) and we found a common DNA working with them in India." |