Toyota India to Expand Annual Production Capacity, Sales of Etios Liva Start
Written by James   
Tuesday, 28 June 2011
Bangalore: Toyota Kirloskar Motor Private, Ltd. (TKM), plans to increase the combined annual production capacity of its two plants from 150,000 to 210,000 units in the first half of 2012.  The forecasted total investment for the capacity increase is approximately 4.9 billion yen.

The production capacity increase—aimed to meet strong demand for the "Etios" sedan launched last December and for other models—will see annual production capacity at TKM's First Plant increased from 80,000 to 90,000 units and at TKM's Second Plant from 70,000 to 120,000 units.

Toyota Kirloskar Motor (TKM) today announced its entry into the popular hatchback segment in India, with the launch of Etios Liva. Etios sedan and the hatchback Etios Liva - built on the same platform - have been specifically developed for the Indian customers.

Etios Liva was launched by Hiroji Onishi, (President, Toyota Motor Asia Pacific, Marketing and Sales) in the presence of Vikram Kirloskar (Vice Chairman, TKM), Hiroshi Nakagawa (Managing Director, TKM), Sandeep Singh (Deputy Managing Director-Marketing, TKM) and Yoshinori Noritake, (Chief Engineer of the Etios and Etios Liva, Toyota Motor Corporation).

Commenting on the launch of the Etios, Hiroji Onishi, President, TMAP, Marketing and Sales said: "India is an integral part of our global growth strategy. The Etios project is a milestone not only for Toyota in India but for Toyota globally. The Etios Liva has been designed focusing on the Indian customer's aspirations, tastes and preferences that were gathered, studied and understood through extensive research. We are delighted by the overwhelming response received by the Etios customers. The Etios has been well accepted by our customers. We hope the Etios Liva will further reinforce the Toyota brand in India, making Toyota a household name."

Vikram Kirloskar, Vice Chairman, TKM, said "The Etios project is the first of its kind not for TKM alone, but also for Toyota across the globe. The key to this project, is to make TKM self sufficient by increasing the level of localization. As announced earlier, we plan to locally produce engines and transmissions at Toyota Kirloskar Auto Parts, in the third quarter of 2012. This will help us increase the local parts content in the Etios and further contribute to the social and economic growth, by enhancing self sufficiency, generating employment and expanding operations in India. Localization will further help us develop our suppliers and facilitate them to meet global standards of production. It will also generate employment and provide opportunity for expansion and growth, further strengthening our supplier base in India."

Speaking on the occasion, Hiroshi Nakagawa, MD, TKM, said "I would like to take this opportunity to thank all our Etios customers. After the good response received by the Etios, we further expanded our production in order to cater to the huge demand. The annual production capacity will be increased to 2,10,000 units by the second quarter of 2012."

Yoshinori Noritake, Chief Engineer of Etios and Etios Liva said "With the Etios Liva, we aspire to offer the best suited car for the Indian customer at an affordable price, while providing a vehicle that is "one class above". After interviewing and studying the customer preferences in India, we found, the need for affordably priced, quality cars was constantly growing. We first observed various aspects that were sought after by the customer and then enhanced the features and performance aspects that were truly needed while doing away with the excessive design elements.

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