The company manufactures backhoe loaders, wheeled loaders, tracked excavators, robot skid steer loaders, compactors and pick and carry cranes at 3 manufacturing facilities in India.

"We have a 54 percent market share in the construction equipment segment. Our market share is 75 percent with respect to backhoe loaders," said Vipin Sondhi. "Infrastructure has become a common theme across all political parties. We are a derivative of construction activity. So we have to ensure that we are just ahead of the growth and remain calibrated to the market."

"The company has many suppliers in the South like Hinduja Foundries, Pricol, TVS, Wipro. The component and aggregate industry is strong in the South," he said."We will localise the crankshaft of the 16 valve ecoMAX diesel engine by Q2 next year."

JCB is the first company in construction equipment in India to exceed one billion dollars. In India, the company has a machine park of over 125000 machines. One out of every 2 equipments sold in India is a JCB.

India is expected to become JCB's manufacturing base for South East Asia and the Middle East. Exports currently generate a revenue of Rs. 300 to 400 crore.

At EXCON 2011 the company launched the 3DX Super, 3DX Xtra and 4DX range of backhoe loaders, 430ZX wheeled loaders, JS120 – A 12.6 ton excavator, Liftall 1553/1554 pick and carry cranes. The company has created a new segment with the introduction of 2DX Backhoe Loader, which will lower the entry point of mechanization in India.