Morel IL Ltd, an Israel-based audio driver manufacturer, has launched a new manufacturing facility in India through a joint venture with India’s Supreme Group, a provider of technology solutions with a strong presence in the automotive sector. The joint entity, named MS Acoustic Private Limited, aims to serve Original Equipment Manufacturer (OEM) projects in the hifi and automotive audio sectors globally, while expanding Morel’s production capabilities.
Supreme Group, established in 1956, brings extensive expertise in automotive electronics and audio accessories and has worked with major automotive manufacturers such as Tata, Suzuki, Hyundai, GM, Jeep, Renault, and Ford. Through this joint venture, MS Acoustic Private Limited plans to leverage Morel’s decades of experience in audio technology alongside Supreme’s manufacturing expertise and market reach.
According to Morel CEO Oren Mordechai, the collaboration marks a significant milestone, enhancing Morel’s capacity to deliver audio solutions worldwide. MS Acoustic Private Limited’s facility is designed to meet high production standards, holding ISO certification to comply with international quality requirements. This partnership comes amid rising logistics costs and tariffs from China, positioning the Indian facility as a cost-effective solution within the global supply chain.
The new facility will also strengthen Morel and Supreme Group’s presence in India’s growing audio market, as well as meet rising global demand for high-quality audio drivers.