Zebra Technologies, a U.S.-based mobile computing and technology provider, has announced plans to increase its investment in the Indian market, specifically targeting growth in e-commerce, logistics, and manufacturing. The company has set an objective to double its growth in India by the end of 2025.
To support this goal, Zebra Technologies intends to expand its efforts in automation, real-time locationing, and supply chain visibility within India. These initiatives align with projected growth in the country’s logistics sector, which the company considers a promising area for development and investment. The sector’s anticipated expansion is driven by companies adopting advanced technologies to stay competitive.
A representative from Zebra noted that changes in regulations and increased government participation in adopting advanced technology are expected to further bolster demand in the logistics industry.
Zebra Technologies supplies barcode printers, scanning systems, and other technology solutions for businesses and government clients globally. In India, the firm’s focus on supply chain and automation technologies aligns with an evolving market that is rapidly adopting digital tools to enhance operational efficiency.