Mahindra & Mahindra has announced the inauguration of its expanded Mahindra India Design Studio (MIDS) in Mumbai. The new facility doubles the footprint of the previous studio and introduces additional design infrastructure and technologies to support the company’s Auto, Farm, and Last Mile Mobility (LMM) businesses.
Originally established in 2015, MIDS now includes enhanced machinery, digital tools, and new functional areas such as Human-Machine Interface (HMI) Design, Design Quality, and Realisation. The upgraded facility is intended to support the end-to-end design process from initial concept sketches through to production.
Ajay Saran Sharma, senior vice president of design and head of MIDS, said, “It is a pleasure to have this new avatar of Mahindra India Design Studio commissioned. With state-of-the-art design spaces & machinery backed by world-class skills that hugely expands its capability & capacity. The footprint of the space stands doubled to take on and deliver the ever-expanding project portfolio across businesses. End-to-end delivery on projects, from the first concept sketch through to production stands further strengthened with the new working structure that along with the classic design verticals includes new functions such as HMI Design, Design Quality & Realisation.”
The Mumbai-based studio operates in coordination with Mahindra’s overseas design center, Mahindra Advanced Design Europe (MADE), located in the UK. The facility is part of the company’s broader efforts to integrate global and local design processes across its business units.