Casio India, a subsidiary of Japan-based Casio Computer Co. Ltd., has started selling locally manufactured watch models in India as part of its strategy to expand production within the country. The move includes the manufacture of 28 curated models, combining Japanese technology with domestic manufacturing capabilities. Sales of the locally made watches began at the end of July, with promotional campaigns planned for the upcoming festive season.
“India has always been a priority market for Casio, and we continue to see immense potential for growth here. By manufacturing locally, we are better equipped to design and deliver products that truly resonate with the Indian mindset and lifestyle,” said Takuto Kimura, Managing Director of Casio India.
According to the company, the decision is aimed at improving responsiveness to Indian consumer preferences, ensuring product designs are better aligned with local tastes, and supporting a more streamlined supply chain. The initiative also forms part of Casio’s long-term investment plans in the Indian market.
Casio India Co. Pvt. Ltd., established in 1996, handles the sales and marketing of timepieces, electronic musical instruments, desktop calculators, scientific calculators, label printers, and clocks in India. It operates as a wholly owned subsidiary of Casio Computer Co. Ltd., headquartered in Tokyo, Japan.
