New Holland (part of CNH Industrial) is planning its second tractor manufacturing plant in India. This forthcoming facility will be larger than its current Greater Noida plant, which spans 60 acres and has an annual capacity of 60,000 tractors, scalable up to 70,000. In 2024, the Greater Noida plant produced about 51,000 tractors, of which 37,000 were sold domestically and 14,000 were exported to markets including the US, Europe, and other overseas regions.
The aim behind the new plant is to raise New Holland’s market share in India into double digits within the next five years (by around 2030). Currently, the brand holds only about 4-5 percent of India’s domestic tractor market, which is approximately 900,000 units annually.
India is being positioned by CNH as a key manufacturing and innovation hub. The company seeks to leverage its strong supplier ecosystem, skilled workforce, and cost advantages to produce globally competitive tractors. In addition to the Greater Noida tractor plant, CNH also operates a combine harvester plant in Pune, a construction equipment facility in Pithampur, Madhya Pradesh, and a technology & product development centre in Gurugram, Haryana.
Recently, CNH launched its first “Made-in-India” compact 4WD tractors in the 35-55 HP range from the Greater Noida plant, targeting exports to Europe and North America.
The new tractor plant is part of CNH’s broader strategy to strengthen New Holland’s presence in India’s agricultural equipment sector and capitalise on growing demand at home and abroad. With India now viewed not just as a sales market but as a manufacturing and innovation base, CNH is proceeding with land acquisition and evaluation efforts for this second tractor facility.
