Lion Corporation, a Japan-based manufacturer of consumer goods, plans to establish a wholly owned subsidiary in India with an investment of INR 400 million (approximately JPY 680 million). The subsidiary, to be named Lion India Private Limited, will be based in Gurugram, Haryana, and is scheduled for establishment in January 2026, with operations expected to begin in October 2026.
The new subsidiary will focus on the manufacture and sale of toothpaste, toothbrushes, soap, detergent, haircare and skincare products, and pharmaceutical products. Initial operations will include the online marketing of the KODOMO brand, covering oral healthcare and skincare products for babies and children.
Tomomi Takai, Chief Sales Representative of Lion Corporation, will serve as the representative of the subsidiary. The legal name of the representative is Tomomi Hatakeyama.
Lion Corporation’s board of directors approved the resolution to establish the subsidiary on 29 August 2025. The company noted that the dates for establishment and commencement of operations may change depending on registration and approval procedures.
The move is part of Lion Corporation’s overseas growth strategy under its Vision2030 2nd STAGE medium-term management plan. The company said it has been examining opportunities to expand into India, citing factors such as a growing middle-income population and increasing consumer awareness of health.
Lion Corporation expects the establishment of the subsidiary to have only a minor impact on its consolidated results for the fiscal year ending 31 December 2025.
Lion Corporation, headquartered in Japan, operates in the manufacture and sale of products in the areas of oral care, beauty care, household care, and pharmaceuticals.