Ather Energy, an electric two-wheeler manufacturer, held its Annual Supplier Meet 2025 in Bengaluru on June 20, bringing together domestic and international partners to discuss growth strategies, supply chain trends, and operational priorities. The event emphasized scaling operations in the electric vehicle (EV) sector and enhancing supplier collaboration.
Themed “AMP It”—short for Accelerate, Maximise, Progress—the event reflected Ather’s evolving vision to scale sustainably in India’s rapidly growing EV sector. The company outlined strategies centred on localisation, operational resilience, and a consistent zero-defect approach across the supply chain.
Company leaders shared updates on market expansion, sourcing strategies, and quality benchmarks. CEO Tarun Mehta outlined Ather’s growth trajectory and strategic focus on building an integrated EV ecosystem, encompassing both products and infrastructure.
Chief Business Officer Ravneet Phokela spoke about the company’s plans to expand into new markets through branding and deeper market penetration. Chief Procurement Officer Harendra Saksena addressed trends in commodity pricing and geopolitical developments, outlining their implications for sourcing and procurement strategies.
Ather reiterated its focus on product quality and process reliability, encouraging supplier partners to pursue a zero-defect approach through continuous improvement. Supplier representatives expressed continued support for these quality standards.
Attendees also had the opportunity to test Ather’s electric scooters and related products, including the company’s Halo helmet. The event concluded with a supplier recognition ceremony and networking sessions.
Suppliers present at the event included Metalman Auto, Siemens, Silergy, Shenzhen BAK, Devu Tools, IPEC India, Pricol Precision Products, Samsung, Gates Corporation, Salesforce, and AiT Semiconductor.
Ather Energy is an electric two-wheeler manufacturer headquartered in India. The company designs, manufactures, and retails electric scooters and associated EV infrastructure, including charging stations and smart accessories.
